Digital Marketing Course in Hyderabad Online Digital Marketing Training is best training to grab the knowledge on real time oriented best practices in digital marketing.
Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lakh jobs by the year 2020.
Digital marketing is the trending skill in today’s business promotion. Many business owners are concentrating their attention on online presence.Digital marketing is used to promote business(if it is a product or service) in online.As compared to traditional marketing we can Calculate ROI (return on investment) in online marketing.
Digital Marketing Course in Hyderabad
Online Digital Marketing Training Course Details:
Course Duration:45 Days
Mon-sun: 8 am to 9pm
Mode of Training: Online
After class, we will provide course material.
Why Digital Marketing training
we Can target the huge number of audience with specific features
We Can calculate ROI(return on investment)
It is Very affordable
We can Measure the results of campaigns effectively
Pre-requisites To learn Digital Marketing
Anybody with a basic degree is eligible to learn digital marketing. This is the best way to improve the business for startups.
A) Introduction to digital marketing?
What is Digital Marketing?
2. Types of Digital Marketing
3. Digital Marketing Vs Traditional Marketing.
4. Traditional Marketing Funnel.
5. Brand/Product Visibility.
6. Traffic – Targeted VS Non-Targeted.
7. Converting Traffic into Leads.
8. Visitor Engagement
9. Visitor Retention & ways to decrease bounce rate.
B) World of Web & Importance of website in Digital Marketing?
Web Browsers and Websites
2. Domain names and Domain name extensions
3. Web Hosting
4. How to purchase the best Domain & Hosting?
C) Website Creation with WordPress?
Introduction to WordPress
2. Advantages of WordPress
3. WordPress Installation on Server
4. WordPress Dashboard
5. Installing and Customizing Themes
6. Creating Categories, Pages and Posts
7. Adding Menus
8. Adding Widgets
9. Installing Plugins
10. Importance of webpage structure for SEO
D) Keyword Analysis
1.What are Keywords?
2.Types of Keywords.
3.Keyword Ideas Generation – Uber Suggest
4.Google Keyword Planner Tool
5.Keywords Analysis Tools.
6.Keywords Research Process.
7.Google Search Operators.
9.Using tools for Competition Analysis.
E) Introduction to SEO
1.How does the search engine work?
2.Crawling, Indexing and Page Ranking Mechanisms.
3.Google Sandbox concept.
4.Understanding SERP – Search Engine Results Page
5.Google Algorithm updates.
6.Fixing Panda, Penguin, Hummingbird updates.
F) On- Page Optimization
1.Fundamental On-page Factors.
2.Setting a Title for the Page/Post.
3.Setting proper Description for your page/post.
4.Page/post URL & its importance.
5.Headings, Importance of Heading and Rules.
6.Image Filename Optimisation.
7.Image Alt tag and its Importance.
8.Keywords placement and keyword Ratio/keyword density.
9.Importance of content.
11.Plagiarism checking tools
12.Creation of Robot.txt
13.Creation & integration Sitemaps.
14.Site Speed Analysis.
16.Anchor Links Optimization.
17.Google Analytics Integration
G) Off Page Optimization
1.Introduction to Off Page Optimization.
2.What is Link Building?
3.Types of Linking Methods (One Way, Two Way and Three Way Links).
4.Types of backlinks – DoFollow Vs. NoFollow.
7.Local Business Listing.
8.Using Classifieds for Inbound Traffic.
9.Generating Links from QA Sites.
12.Links Analysis Tools. – (Ahrefs, SEMRush, Moz, SpyFu keyword tools)
13.What is Domain Authority?
14.Factors that influence domain authority
15.How to Increase Domain Authority.
1.Google Business Listing
2.Creating Knowledge Panel for your business
3.Map listing optimizations.
4.Adding posts to google business listings.
5.Increasing business visibility through local SEO
J)SEO audit Report creation
K) Search Engine Marketing / Google Ads (Formerly Adwords)
1.Inorganic Search Results
2.Introduction to Google AdWords & PPC Advertising
3.Setting up a Google AdWords Account
5.Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
6.How does AdWords rank Ads?
7.How does bidding work?
8.Importance of Quality Score
9.Creating Good Landing Pages
10.Types of Campaigns
11.Creating Search Campaigns.
13.Different types of Location Targeting.
14.Different types of bid strategy – Manual and Auto.
15.Advanced bid strategies – Enhanced CPC CPA.
16.Ad-extensions & Types of Ad-Extensions.
17.Adding Ad-Extensions in Campaigns.
18.Creating Ad Groups.
20.Finding relevant keywords, Adding keywords in ad-group.
21.Types of keywords, Phrase, exact, broad & negative.
22.Creating ads – Display & destination URL.
24.Importance of CTR in optimization & How to increase CTR.
25.How to increase quality score.
26.Importance of negative keywords in optimization.
27.Evaluating campaign stats.
28.Creating Display Campaign.
29.Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
30.The difference in Search & Display Campaign Settings.
31.Ad-scheduling & Ad-delivery.
34.Setting up Remarketing Campaign.
35.Creating Remarketing Lists.
14 Google A
L) Google Analytics
1.Introduction to Google Analytics
2.How to set up Analytics Account
3.Google Analytics Dashboard
4.Goals and Conversions
5.How to set up Goals?
6.Types of Goals
8.How to Integrate AdWords and Analytics account?
9.How to set up Filters?
10.How to view customized reports?
12.Traffic Behavioural flow
M) Social media marketing
N) affiliate marketing
O) email marketing
P) Mobile/SMS Marketing
We will provide interview questions and course material.
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